Selected work

Growth stories with inspectable momentum

Anonymised case studies from ReachMotion client engagements in Singapore and APAC. Figures reflect historical campaign performance — not forecasts or guarantees for your market.

B2B SaaS campaign performance dashboard showing lead efficiency improvements

Case 01 · B2B SaaS

Singapore scale-up — LinkedIn bleed to qualified pipeline

Challenge: A venture-backed B2B SaaS company headquartered in Singapore was spending S$28,000 monthly on LinkedIn ads with unclear attribution. Sales complained about lead quality; marketing tracked MQL volume without connecting to closed-won revenue.

Approach: ReachMotion rebuilt media strategy with separate prospecting and retargeting structures, launched performance creative with motion variants for A/B testing and wired GA4 plus CRM integration for full-funnel tracking. Audience targeting narrowed to firmographic and intent signals relevant to APAC mid-market buyers.

Outcome: Over two quarters of retainer engagement, cost-per-qualified-lead improved and sales-accepted lead rate rose — illustrative past metrics only. Your results will depend on offer, sales cycle and competitive pressure in your category.

Disciplines: Paid media · Performance creative · Analytics

Case 02 · Regional retail

APAC D2C brand — reach without repeat purchase

Challenge: A regional retail brand with strong Singapore awareness had high first-purchase volume but flat repeat rates. Paid media focused on cold acquisition; lifecycle marketing was manual and inconsistent across markets.

Approach: ReachMotion added lifecycle and CRM automation — post-purchase nurture, replenishment reminders and win-back flows — alongside Google Ads retargeting and SEO content clusters for category terms in English and simplified Chinese. Brand strategy aligned promotional cadence with margin guardrails.

Outcome: Repeat purchase rate and email-attributed revenue improved over two quarters. ROAS on retargeting campaigns stabilised as creative refreshed on a 48-hour testing cycle. Not a promise of future ROI.

Disciplines: Lifecycle & CRM · Google Ads · SEO · Content marketing

Regional retail brand lifecycle and retargeting campaign results

Case 03 · Professional services

Singapore consultancy — SEO compounding plus paid search

Challenge: A professional services firm relied on referrals and sporadic Google Ads bursts. Organic visibility for high-intent keywords was weak; paid campaigns lacked structure and landing-page alignment.

Approach: Technical SEO audit and content pillar build for commercial queries in the Singapore market. Parallel Google Ads search campaigns with dedicated landing pages, conversion tracking and weekly bid adjustments. Marketing automation connected form fills to nurture sequences.

Outcome: Organic impressions and paid conversion rate improved over six months. Lead volume grew without proportional spend increase on branded terms. Search rankings are not guaranteed to persist.

Disciplines: SEO · Google Ads · CRO · Marketing automation

Case 04 · Fintech

APAC fintech — Meta prospecting with compliance guardrails

Challenge: A fintech expanding across APAC needed Meta prospecting at scale while navigating ad policy restrictions on financial products. Previous agency creative triggered disapprovals; CAC was volatile.

Approach: ReachMotion developed compliant performance creative frameworks, structured campaign tests by market (Singapore, Malaysia, Australia) and implemented server-side conversion tracking. Brand strategy emphasised education-led hooks rather than aggressive claim language.

Outcome: Disapproval rate dropped; cost-per-install and funded-account metrics improved on test markets. Expansion pacing remained client-controlled. Regulatory context varies by jurisdiction — past performance is not predictive.

Disciplines: Paid media · Performance creative · Analytics · Brand strategy

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