Before the audit call

Q1. Is ReachMotion a publisher, lead broker or something else? Do you sell leads or guarantee ROI?

ReachMotion is a performance marketing agency and publisher of marketing services — not a lead broker, data reseller or affiliate network. We plan media strategy, manage paid campaigns in your ad accounts (Google Ads, Meta, LinkedIn, TikTok), produce performance creative, execute SEO and content marketing, build lifecycle and CRM automation and deliver analytics and conversion optimisation. You retain ownership of your accounts, audiences and data.

We do not sell pre-qualified lead lists, broker third-party contact databases or charge per-lead fees that incentivise volume over quality. When reporting mentions cost-per-qualified-lead or pipeline contribution, those metrics describe campaign performance inside your funnel — not leads we manufacture and resell.

We do not guarantee ROI, specific lead counts, search rankings, audience reach, sales volumes or return on ad spend. Outcomes depend on your budget, creative quality, offer strength, product-market fit, seasonality and competitive pressure in Singapore and APAC markets. Case study figures on this site reflect historical client engagements; they are illustrative, not forecasts. If an agency promises fixed ROI before auditing your account, ask harder questions.

Q2. What budgets do you typically work with?

Always-on growth retainers start from S$9,500 per month in agency fees, plus your ad spend paid directly to platforms. Audit and launch projects — paid media account rebuilds, SEO technical overhauls, analytics implementations — start from S$15,000 scoped after discovery. We work with Singapore SMEs, venture-backed scale-ups and regional brands; fit matters more than logo size. Monthly ad spend ranges from S$5,000 to S$200,000+ across client portfolios, but we will decline engagements where budget cannot support statistically meaningful testing.

Q3. Which channels and disciplines do you cover?

Six core disciplines: paid media and programmatic (Google Ads, Meta, LinkedIn, TikTok), performance creative and motion, SEO and content marketing, lifecycle and CRM marketing, analytics/attribution/CRO, and growth retainers combining multiple channels. Brand strategy informs execution across all touchpoints. For APAC expansion we adapt creative and audience targeting by market while maintaining unified measurement.

Q4. How quickly can you start?

Audit engagements typically kick off within five business days of signed scope. Retainer onboarding — account access, analytics verification, KPI alignment — usually completes in two weeks. Performance creative turnaround on active retainers targets 48 hours for variant cycles. SEO and content compounding are quarterly plays, not launch-week miracles.

Q5. Do you require long-term contracts?

Growth retainers run on rolling three-month initial terms, then month-to-month with 30 days' notice. Project work is fixed-scope with defined deliverables. We earn retention through reporting transparency and optimisation velocity — not lock-in clauses.

Q6. Who owns the ad accounts and creative assets?

You do. ReachMotion requests access as an agency partner; accounts remain in your business name. Creative source files and campaign structures are delivered on request. We do not hold accounts hostage at contract end.

Q7. How do you report performance?

Weekly optimisation notes on retainers; monthly executive summaries with KPI trends, test learnings and recommended actions. Dashboards pull from GA4, ad platforms and your CRM where integrated. We report MER, CPA, ROAS, qualified-lead efficiency and incrementality framing where data supports it — with clear caveats when attribution is incomplete.

Q8. Can you work with our in-house marketing team?

Yes. Common models: ReachMotion as performance layer while in-house owns brand and product marketing; collaborative sprint on a stalled channel; or full outsourced growth desk for founders without marketing headcount. We slot into Slack, Asana or your PM tool of choice.